Let's be real for a minute. It's been rumored and spy photos have shown Ford developing a new truck for a while. Early spy shots didn't show the truck next to anything for size comparison so this could have been the Ranger re-do. Nope, this truck is smaller than it's Ranger brethren (see size chart after the jump) and a storied Ford name was resurrected just for the new truck, Maverick. It kinda fits. Who would of thought that this little truck would have potentially such an impact that it is bound to have? After all today's trucks have been getting increasingly large and expensive, so Ford develops a smaller truck on the new Bronco Sport platform...not too small, that has a starting price of $19,995 plus taxes, license, fees and destination. Yup, it's a Maverick all right. This rig is cheaper out of the starting gate than any other US truck and less expensive than many compact sedans and hatches. And on top of all that, the standard powertrain is a hybrid (2.5-liter four, hybrid drive, FWD, 191 hp, CVT) and an estimated 40 mpg in the city. In a truck. The base truck will tow 2,000 lbs. or carry about 1,500 lbs, but if you need a bit more oomph, there is an available 2.0-liter Ecoboost ICE engine (250 hp) that comes mated to an eight-speed automatic and can tow up to 4,000 lbs. The EcoBoost engine must be specified if you want all-wheel drive. Maverick comes in three flavors XL, XLT, and Lariat with packages like Ford's FX-4 all-wheel drive package thar's optional on XLT and Lariat trim levels. This truck is filled with gobs of features and specs for just about any buyer/driver. Ford has developed a new FlexBed system (see video) for this truck (including power outlets) that makes the Maverick sort of a Swiss Army Knife of pick-em-ups, as an example. The rear seat lifts for storage. Lots of infotainment options including wi-fi and more safety equipment and packages than you can shake a stick at (read the media release for more specific info). Granted if you check all the boxes on the options sheet you can spend some bucks, but the point is that you don't have to with the Maverick. Imagine, a good-looking truck, with all the available options, a low starting price, and great gas mileage from the hybrid set-up. Who'da thunk it? BTW: there will be a Maverick First Edition package that is built off the Lariat trim level and includes unique graphics on the hood and lower doors, a high-gloss black-painted roof, soft tonneau cover, body-color door handles, high-gloss black skull caps, and gloss black-painted and machined 18-inch wheels for hybrid or unique 17-inch aluminum wheels for the gas model with Carbonized Gray, Area 51 and Rapid Red, being the only First Edition colors. Click on the jump for more. The Maverick hits dealers this fall. You can build and order yours now at
Ford.com. Check it out. Now all we need is a Maverick Lightning.
Source: Ford - Medial release, pics, size reference chart, and videos (3) after the "read more" jump