AVWWG - Morgan Motor Company launches final run of P101 limited-edition three-wheeler

Morgan Motor Company is known for their sports cars with wood chassis bits and their original vehicle, the three-wheeler. But the vehicle seen here, the P101, marks the end of an era. Morgan is going to halt production of it's three-wheeler in 2021. The current three-wheeler was updated in 2011. The P101 will be available with four distinct packages, the Belly Tank, The Dazzleship (below), the Aviator, and the Race Car each with their own graphics package that attaches to the Deep Black or Satin White Silver painted body. So why is this Another Vehicle We Won't Get (AVWWG) you ask? Well firstly there isn't much call for three-wheel vehicles in the US. Secondly there is the whole regulations and crash testing thing and thirdly Morgan is only going to make 33 examples which appear to be spoken for. Also, the P101 would set US owners back about $70k with current exchange rates, etc. so there's that. I could see a very few collectors wanting to add this special, limited-edition model that marks the end of three-wheeler production to their respective garages. Since Morgan is to continue sports car production, it will be interesting to see how the boutique automaker will handle the upcoming ICE ban in Europe and the UK. Morgan's sports cars use running gear sourced from various other companies, like BMW, so sourcing EV parts should be relatively easy. Just wanted to let you know that the automotive world was much more than just GM, Ford, Toyota, and now Tesla. Check out the media release and video after the jump. Enjoy!

Source: Morgan - Media release, pics, and video after the "read more" jump.

Media Release:
MORGAN LAUNCHES NEW LIMITED-EDITION 3 WHEELER P101 TO CELEBRATE END OF MODEL’S PRODUCTION

The Morgan Motor Company is marking the end of production of one of its most well-loved models, the 3 Wheeler, with the announcement of the P101 edition. The 3 Wheeler — which was introduced in its current form in 2011 — will cease production in 2021, once type approval on its S&S V-twin engine finishes.

P101 stands for Project 101, the internal name given to the project to revive the 3 Wheeler when development began more than a decade ago. Limited to just 33 examples, the P101 was conceived by Morgan’s in-house Design and Engineering departments to celebrate their original project, and its resulting model success throughout its production run.

The current 3 Wheeler has been one of the company’s most popular models of all time, more than 2,500 examples having been made since its launch in 2011. The 3 Wheeler is exported to all corners of the globe, and has received countless motoring accolades from across the industry. This recognition, the popularity of the car, and the numerous ‘stand out’ road trips undertaken by owners confirms that the spirit of adventure and individuality is alive and well, both at Morgan and within the wider automotive industry.

Characterised by a purposeful and utilitarian aesthetic, the P101 features a range of unique components and bespoke detailing, many of which have been inspired by the prominent design features of Morgan’s three wheeled models.

Black and white ceramic coated, straight cut exhausts alternate left to right. Further detailed additions include torque markers on each front tyre, a fly screen, additional louvres, exposed rivet details, and unique P101 markings.

Together, they evoke the sense of excitement felt around the company when the original prototypes were being developed.

The Aero-disc wheels – painted to match the main body colour –– provide a further streamlined visual and define the look of the P101, making it instantly recognisable as a unique model. The low-drag aero-disc wheels work together with low-slung Hella 9-inch spot lamps, positioned to reduce turbulence around the suspension and wishbones, whilst also giving the car a more forward-leaning aesthetic.

Adding to the asymmetry and split identity of the P101, alternated black and white ceramic coated exhausts contrast left to right of the model. Further detailed additions include torque markers on each front tyre, straight-cut exhausts, a fly screen, additional louvres, exposed rivet details, and unique P101 markings. Together, they evoke the sense of excitement felt around the company when the original prototypes were being developed.

Each 3 Wheeler P101 is available in Deep Black or Satin White Silver paint, with appropriate decals to suit. Further to this, four P101 art packs will be available for customers to choose from, each with their own unique identifiers and vivid graphics:

The Belly Tank – Referencing liveries found on belly tank racers and ‘lakesters’ that were inspirations for the 3 Wheeler initially, The Belly Tank graphic pack features a distressed effect in the vinyl.

The Dazzleship – The Dazzleship – featured in the launch film and images – is the boldest of the art packs. Its striking black and white design is inspired by the graphic camouflage of period military vehicles.

The Aviator – Evoking a sense of aviation spirit, The Aviator graphic pack is an extension of similar theme graphics offered on 3 wheelers. Inspired by nose art found on RAF planes in WWII.

The Race Car – Three wheeled Morgan vehicles were competing in motorsport almost as soon as the first example was created. The Race Car graphic pack features stripes and roundels, and pays homage to the liveries which have adorned by early Morgan race cars.

The limited-edition P101 is priced from £45,000 plus local market taxes and on-the-road costs, and all 33 production slots have already been allocated to Morgan dealerships. Production of the model will begin immediately and continue alongside ‘bespoke’ 3 Wheelers during 2021.

The importance of three wheelers in Morgan’s history cannot be underestimated. From the original Runabout built by HFS Morgan in 1909, through to the latest version in production today, thousands have been built in Morgan’s factory in Malvern, Worcestershire. Through various iterations, the original three wheelers were made until 1952, when the factory began exclusive production of four-wheeled cars until the launch of the 3 Wheeler in 2011. Details of a potential successor to the 3 Wheeler are yet to be announced, and while Morgan can confirm that the Morgan 3 Wheeler will return, there will be a break in production.

Steve Morris, Chairman & CEO, Morgan Motor Company, said: “Production of the most recent 3 Wheeler has been a thrilling and exciting chapter in Morgan’s history. The significance of the original Three Wheeler is undoubted, however the introduction of the ‘current’ 3 Wheeler in 2011 proved to Morgan, and the world, that fun cars still have a place and that the ‘why not’ attitude is sometimes best.

The P101 celebrates the raw and stripped back nature of the 3 Wheeler, and provides us with the perfect opportunity to draw an incredible chapter of Morgan’s history to a close. Once the 33 examples have been created, the opportunity for an exciting new chapter for three-wheeled Morgan vehicles begins.”