So it comes down to styling, since final performance numbers aren't yet available. The Ariya is an attractive crossover and should tickle the fancies of many buyers. All though the execution here is better, I'm personally getting tired of Nissan's application of the buck-tooth grille to every vehicle (yea, trucks and vans get it too). The golden orange color of the intro vehicle isn't my taste either, but when it comes time to make the choices, a broad range of hues should be available. The interior is a bit spartan but could be Tesla-esque in design. I mean, if everyone liked the same things, all vehicles would look alike, right? According to the releases, prices should start around $39k when you add in shipping, delivery, and taxes. Options, and fees will force prices higher when the Ariya arrives next year.
Did I mention that Nissan is calling their EV systems e-4orce, which seems incredibly contrived. The press release (after the jump) seem to have been written in Marketing by someone with a thesaurus. When I worked in the newspaper biz, I did this kind of work so... Stay tuned for more info as it becomes available. Also catch the intro video in a separate post.
Source: Nissan for pics and press info
